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Poster Design - Do's and Dont's

Music festival posters

An effective poster should have a great text to image ratio, should be well positioned to draw in the attention of the passing public and provide the intended message quickly and effectively.

Most of us have seen undersized, badly positioned, text stuffed posters in the street though haven't we? It doesn't matter whether your poster is for the American elections or it is simply to market the local garage sale, the fundamentals are the same.


music festival poster template

According to some research, people don't generally look at a poster for more than 1 minute and you will be lucky if they even actually pause and read therefore, to be able to attract more attention than a two second brief stare, you will have to make your poster visually captivating and reduce your message right down to it's basic form. People simply do not need time or patience to see anything longer that 1 line.

It's also important that your poster reflects the organization image you need to be regarded as. For instance, when the poster is perfect for your business you will want it to appear professional and have an aura of high-end quality about it, if the poster would be to advertise a charity you might want so that it is printed on recycled paper.

Your poster must.. (in no particular order)

1) Convey your message without entering an excessive amount of detail.

2) Possess a clear, clean and crisp design. Clutter on a poster is bad practice.

3) Not use jargon. Keep your language simple.

4) Be alluring and attractive.

5) Be able to be read from a minimum of 3 metres away.

Aiming the information of your poster bearing your audience in mind.

You need to ask yourself some questions before you decide to put pen to paper.

 Who will i wish to reach?
 Whats the content you want to get across for them?

1) Ascertain your audience.

Are you wanting to attract people from the local area and/or further afield?

What is the mean chronilogical age of your audience and therefore are they generally educated?

2) Define what you want your audience to actually DO after having read your poster.

Would you like your audience to:

Get the phone?

Pick up a leaflet containing more in depth information?

Simply learn something totally new?

Buy something?

Volunteer their time to charity?

If you have answers to these questions, you have to organise the information that will be going on to your poster. Do a rough draft, outlining your points in a clear fashion and putting them in order that they may come around the poster. At this point start to think about your language, remember to not use jargon and it easier. Pick the main keywords you need to get to your message across effectively.

Next, you should choose images carefully that exemplify your message well. Think about a stock photography website to ensure the quality of your image is good without having the facilities to create your personal images at high quality. Finally, pick a catchy headline. This is extremely essential as it'll no doubt be the very first thing people will read.

When you are at the point in which you have decided in your intended audience and organised what details are going where, you are prepared to think about the particular poster design. The kind and size paper you'll need, colours and layout.

You will have to clarify which font and font size you'll use in addition to background colors along with other images that you would like around the poster. You should try to use a simple font that is readable, preferably not italic and check out not to use multiple fonts because this confuses and tires the reader's eye. Choose a couple and stay with those. Make sure the text is large enough to appear from a minimum of 3 metres away. Seventy two point or bigger is a good size for the title headline, then simply just work down in size after that. A good rule of thumb for layout may be the one third - two third rule. 1 / 3 from the page ought to be left blank with white space and 2 thirds should be text and pictures.

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